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2019 Press Releases

Official information generated by Holstein Association USA that is released to industry publications
and media outlets.

For further information contact:
Communications, Holstein Association USA

2019 Releases 2018 Releases 2017 Releases 2016 Releases 2015 Releases 2014 Releases 2013 Releases

March 2019
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  red bullet All-National Showcase Program Launched by Holstein USA
  red bullet Progressive Breeders' Registry Honors Top Registered Holstein Herds
  red bullet Holstein USA 2019 Member Update Meeting Videos Now Online
January 2019
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  red bullet Holstein America Broadcasts Feb. 7 on RFD-TV
  red bullet Holstein Association USA Recognizes Top BAA Herds
  red bullet Holstein Association USA 2019 Judges Conference Registration Now Open
  red bullet Holstein Association USA Launches Holstein Marketplace Sires
  red bullet Wright Receives National Judi Collinsworth Award

All-National Showcase Program Launched by Holstein USA

Brattleboro, Vt., March 22, 2019 — Holstein Association USA announces an exciting new award recognizing U.S. Registered Holstein cows and their owners for exceptional performance at National Holstein Shows. The All-National Showcase Program is designed to add value to Registered Holstein cattle and reward their participation in National Shows.

“Having another recognition program for Registered Holsteins is very exciting for us. A lot of sports have points-driven contests throughout the season to determine the overall best of the best, and this program will mirror that,” says Jodi Hoynoski, Executive Director, Holstein Identification & Member Services.

To be eligible, animals must be registered in the Holstein Association USA herdbook on or before November 15 in the award year. Animals will be eligible to earn points at each National Holstein Show exhibited at throughout the year. Points are allocated for a top 10 placing in their respective uniform age class, based on the size of the show. Bonus points will be awarded to champions.

In each of the uniform show classes, the top 10 animals earning the most points will be recognized on the Holstein Association USA website and will receive a certificate. For the top two animals, the website will feature a picture and pedigree link, and the recognition will be added to the animal's Official Holstein PedigreeTM.

All-National results will be posted on the website in December. Full details on the All-National Showcase Program rules and point system can be found at For questions please contact Jodi Hoynoski at 800.952.5200, ext. 4261 or by email.

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Progressive Breeders' Registry Honors Top Registered Holstein Herds

Brattleboro, Vt., March 19, 2019 — Holstein Association USA is pleased to announce the recipients of 2018 Progressive Breeders' RegistrySM. The Progressive Breeders’ Registry (PBR) is given to the top herds that excel at maintaining a balance of production and type performance, with a high percentage of homebred females.

Established in 1937, this is the Association’s longest-running award and honors over 200 breeders annually.

To qualify for the PBR award, a herd must be a member of both their national and state associations, enrolled in the Deluxe or Premier TriStarSM option, and participate in a classification option which provides a BAA (Breed Age Average). The herd's BAA must be in the top 25 percent of herds classified in the 18 months prior to March 1 of the award year. Herds must have at least 20 cows which are 87% RHA or higher and at least 75 percent of the herd must be homebred.

Herds must exceed award-year production level cut-offs, which are based on the Mature Equivalent (ME) for combined fat and protein, and cut-offs are adjusted on the ME herd averages for that state, to compensate for regional differences in production levels.

All eligible herds are evaluated automatically each year. In 2018, 218 herds earned this distinction.

There were 35 first-time PBR honorees: Anthony L. Musser, Mo.; Barry M. Richardson, Wis.; Bonow Farms LLC, Minn.; Bradley J. Korver, Iowa; Circle Drive Holsteins, Minn.; Dale B. & Kynel Himmelberger, Pa.; Daniel P. Esh, Pa.; Douglas Brander, Wis.; Dwight J. & Anita J. Rokey, Kan.; Evan & Darla Stump, Pa.; Grafton County Farm, N.H.; Haag Dairy LLC, Wis.; Harold K. Christensen, Jr., Wis.; James D. Busch, Wis.; Jason Volker, Iowa; Jeff Petermeier, Minn.; Jeffrey H. Zuck, Pa.; John D. & Joan M. Judd, Wis.; Kylie Konyn, Calif.; Leroy H. Hoover, Pa.; Mark Carviou, Wis.; Marlin J. Bontrager, Iowa; Michael C. Haag, Pa.; Nelson Farms, Calif.; Nolan S. Garman, Wis.; North Dakota State University, N.D.; Peach Brook Farm LLC, Pa.; Robert & Therese Guenther, Wis.; Roger & Cheryl Arn, Wis.; Shannon Dwyer, Wis.; Sheland Farms LLC, N.Y.; Sonnenburg Farms, Wis.; Stephen D. & Sandra L. Haagen, Pa.; Tim Aho, Minn.; and Weis Way Dairy, Wis.

Two herds have qualified for the PBR award for over 50 years: Keystone Farm in Pennsylvania is a 53-year PBR herd, and Walhowdon Farm of New Hampshire has received PBR honors for 58 years.

A complete list of this year's recipients, along with those from past years, can be found at the Holstein Association USA website,

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Holstein USA 2019 Member Update Meeting Videos Now Online

Brattleboro, Vt., March 18, 2019 — Holstein Association USA (HAUSA) invites all to view videos from the recent Member Update Meeting. The meeting was held in conjunction with the California Holstein Association State Convention.

“We have furthered our market reach through the Basic ID Program, as we now touch 380,994 Holsteins through this program. This compares to the 105,853 head that went through the program in 2003. This represents an increase of 275,141 animals.

“Clearly there is value in Registered and identified Holsteins. That’s why you have increased the number of Holsteins we’re identifying by 90 percent in 15 years,” says John Meyer, CEO of Holstein Association USA.

The meeting is broken down into several sections for ease of viewing. See the following video presentations:

HAUSA Staff Presentations

  • 2018 State of Association Address - HAUSA CEO John Meyer
  • HAUSA Director Elections - Bill Genasci, Region 9 director
  • HAUSA Products and Services Update - Lindsey Worden, HAUSA executive director, Holstein genetic services
  • AgriTech Analytics (ATA) Update - Bill VerBoort, ATA general manager
  • Calendar of Events - Jodi Hoynoski, executive director, Holstein identification and member services

Guest Speakers

  • Better Cows, More Profit - How Genetics Paves the Way - Dr. Jason Osterstock - Zoetis - executive director, global genetics
  • A Data Driven Approach to Sourcing the Profit Focused Beef Bulls for Your Registered Holstein Program - Chip Kemp, director, ASA & IGS commercial and industry operations, American Simmental Association
  • Holstein USA and Allflex - From Animal Identification to Animal Intelligence - Glenn Fischer, president, Allflex USA and Darin Johnson, manager, dairy ID programs for HAUSA
This is the sixth year that HAUSA has recorded its Member Update Meeting and posted videos online. They can be viewed at or by visiting the Holstein USA website, and click on Meetings & Conventions in the main menu, select Member Update Meeting.

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Holstein America Broadcasts Feb. 7 on RFD-TV

Brattleboro, Vt., January 28, 2019 — Even during challenging times, dairy farmers across the nation are committed to preserving this business and way of life.

It is early mornings, late nights and caring for the cattle every day of the year. It is living out a passion to raise quality cattle and supply healthy, nutritious products for consumers. And it’s all made possible thanks to the Registered Holstein cow.

Holstein Association USA celebrates farm families during the next episode of Holstein America, 9 p.m. CST, Thursday, Feb. 7 on RFD-TV. Mark the calendar or set the DVR to record this anticipated television broadcast.

“No matter the market, whether it is fluid milk or cheese, Registered Holsteins allow farmers to make the best breeding decisions to benefit their operations,” says John Meyer, CEO of Holstein Association USA. “In the Holstein America series, we travel to regions across the country to see this versatility first hand.”

In Holstein America, learn about modern-day dairy production and hear from those with a passion for Registered Holsteins. The hour-long program, sponsored by Merck Animal Health, explores the programs and services offered by Holstein Association USA. Members explain how initiatives like Holstein Marketplace Sires, TriStarTM AMR and others help bring value back to the farm.

Holstein America premiered in February 2018 on RFD-TV. Join us for the third episode at 9 p.m. CST, Thursday, Feb. 7.

RFD-TV is a leading independent cable channel available on DISH Network, DIRECTV, AT&T U-Verse, Charter Spectrum, Cox, Comcast, Mediacom, Suddenlink and many other rural cable systems. Reference your local listings for more information.

After the show, visit to find a complete collection of the Holstein America series online. Also stay tuned to Holstein Association USA on Facebook and Instagram for more information.

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Holstein Association USA Recognizes Top BAA Herds

Brattleboro, Vt., January 23, 2019 — Holstein Association USA has released the lists of the top Holstein Breed Age Average (BAA%) herds for 2018 classifications. Herds participating in the Classic or Standard options of the Holstein Classification program receive an overall BAA for the herd. The BAA value provides a way to compare the score of a herd average to the average of the breed, taking into account age of the animal and stage of lactation.

Holstein Association USA appreciates and recognizes outstanding Registered Holstein breeders and herds of all types and breeding philosophies, and the Holstein classification program provides an unbiased evaluation of hundreds of thousands of Holstein cows each year. The herds appearing on these lists should be commended for developing consistent herds with breed-leading conformation, which is a result of not only careful breeding decisions, but also dedicated, outstanding animal care and animal husbandry practiced 365 days a year," Executive Director of Holstein Genetic Services Lindsey Worden states.

The average BAA% for all herds in 2018 was 106.7. Six herds had a BAA of over 114.0, and Matthew T. Mitchell of Tenn. earns the recognition of having the highest BAA in the U.S. last year at 116.7 on 11 cows. Rounding out the top five include Ocean View Genetics, Wis.; Conant Acres, Inc., Maine; John P. and Rachael Holmgren, Minn.; Michael and Julie Duckett, Wis.; and Topp-View Holsteins, Ohio.

Several lists have been created to recognize members of all herd sizes and all areas of the country. Find the 2018 Overall Top 200 BAA Herds, Top 25 BAA Herds by Region, Top 25 BAA Herds by Herd Size, and Top 10 BAA Herds for Colleges & Universities on To view the complete list of 2018 Top BAA Herds under the Popular Lists section on the Holstein Association USA homepage, go directly to

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Holstein Association USA 2019 Judges Conference Registration Now Open

Brattleboro, Vt., January 22, 2019 — Registration is now open for the Holstein Association USA 2019 Judges Conference, to be held on Thursday, March 28, in Columbus, Ohio, in conjunction with the Mid-East Spring National Holstein Show.

The conference includes judging classes in addition to classroom sessions. Participants will judge several high-quality Holstein classes, one of which will be assigned for oral reasons.

Individuals that plan to apply for the Holstein Association USA Judges List in the future, must first attend and receive a satisfactory rating at a Holstein Association USA Judges Conference. Judges currently on the Holstein Association USA Judges List, must attend and receive a satisfactory rating at a Holstein Association USA Judges Conference every five years.

The one-day conference will run from 8 a.m. to 4 p.m. The pre-registration fee is $50, which closes two weeks before the conference, on March 14. Late registrants and walk-ins will pay a $100 fee. To attend the conference, you must be 22 years old by the day of the conference.

Interested participants can register for the conference on the Holstein Association USA website, visit:

Hotel accommodations can be made at the Candlewood Suites Polaris, 8515 Lyra Drive, Columbus, Ohio;
phone 614-436-6600. Ask for the Holstein Association special rate, available until March 8, subject to availability.

For more information, contact Jodi Hoynoski at 800.952.5200, ext. 4261 or by email.

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Holstein Association USA Launches Holstein Marketplace Sires

Holstein Marketplace SiresBrattleboro, Vt., January 16, 2019 — Holstein Association USA announces a new service to assist Holstein breeders to market semen to other dairy cattle breeders. Holstein Marketplace Sires - a new component of the Holstein Marketplace gives Holstein breeders the ability to directly market semen from their bulls, which will be beneficial to Holstein Association members, and dairy cattle breeders throughout the United States.

“Holstein breeder/members have been looking for a vehicle to market semen of high-quality genetics from their own herds to other breeders. Holstein Marketplace Sires does just that.

“Holstein members now have the opportunity to offer semen from bulls out of deep pedigreed cow families that excel in production, genomics, health traits, reproduction, and type. Breeders will have the opportunity to select from phenotypically proven cow families that emphasize longevity and continue breeding programs to fit their own individual goals,” states Holstein Association USA President Boyd Schaufelberger.

Holstein Marketplace Sires, a division of Holstein Services Inc., provides a new and unique avenue for Holstein breeders to market their genetics. Under the program, the bull owners retain ownership of the bulls, and Holstein Marketplace Sires provides the vehicle for the semen to be sold.

For both buyers and sellers alike, Holstein Marketplace Sires will be a trusted source for dairy cattle genetics. Bulls available at the launch of Holstein Marketplace Sires include:

  • Speek-NJ of Dewgood-ET, owned by E. Dean & Wanda Good, Oconto, Wis.
  • Golden-Oaks Imax Lotto, owned by Golden Oaks Farm, Wauconda, Ill.
  • Hurtgenlea Splnd Maurice-ET RC PC, owned by Hurtgenlea Holsteins Ltd, Elkhorn, Wis.
  • Trent-Way-JS Roddy-ET RC, owned by Trent J. Hendrickson & John R. Schneller, Blanchardville, Wis.

These bulls offer depth of maternal pedigrees, featuring multiple generations of Very Good and Excellent dams. Their strong pedigrees are complemented with the bulls’ high-ranking genomic evaluations resulting in a balance of production, health, reproduction and type. Holstein Marketplace Sires will be a unique addition to any Holstein breeders breeding program.

Purchasing semen with your credit card couldn’t be easier with two methods - online or over the phone. Buy online by visiting, click the red “buy now” button, fill in number of units you would like to purchase, and check out using our secure online system. Or, phone in your semen order by calling customer service at 800.952.5200.

About the Holstein Marketplace
Holstein Marketplace provides easy, affordable advertising to help Registered Holstein breeders buy and sell Holstein genetics. The advertisements are grouped into broad categories for Females, Breeding Bulls, Embryos and Sales/Dispersals.

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Wright Receives National Judi Collinsworth Award

Lora WrightBRATTLEBORO, Vt., January 7, 2019 — Lora Wright of Verona, Mo. is the recipient of the 2018 National Judi Collinsworth Outstanding Exhibitor Award from Holstein Association USA, Inc. This award recognizes youth for their outstanding involvement with Registered Holsteins. The Missouri native is the fourteenth Junior Holstein member to receive the scholarship.

Wright is the 18-year-old daughter of Larry and Jodi Wright. She is working towards her degree in agriculture business at Oklahoma State University. Along with being involved in her family's dairy, Wrightvale Holsteins, she works on the University's dairy and is responsible for all care of newborn calves. Upon graduation, Wright has intent to attend law school and become an agriculture attorney.

Wright has been an active member of the Missouri and National Junior Holstein Associations for the past 10 years. She annually attends Holstein conventions and has won all three divisions of the National Prepared Public Speaking Contest. She is serving her fourth term as president of the Missouri Junior Holstein Association. In 2014, Lora was honored as a Holstein Association USA Young Distinguished Junior Member.

The Judi Collinsworth Outstanding Junior Exhibitor Memorial Award is presented annually, in memory of former Holstein Association USA Executive Director of Member and Industry Services, Judi Collinsworth. Winners are selected at each of the four National Junior Holstein Shows, based on sportsmanship, herdsmanship and level of participation in Holstein activities.

Wright received the Judi Collinsworth Outstanding Junior Exhibitor Memorial Award at the Southern Spring National Junior Holstein Show. Other winners at 2018 National Junior Holstein Shows include Matthew Boop, Millmont, Pa., Premier National Junior Holstein Show and Joseph Opsal, Blue Mounds, Wis., Grand National Junior Holstein Show.

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Holstein Association USA, Inc.,, provides products and services to dairy producers to enhance genetics and improve profitability-ranging from registry processing to identification programs to consulting services.

The Association, headquartered in Brattleboro, Vt., maintains the records for Registered Holsteins
® and represents members throughout the United States. The Association is also leading the initiative for national animal identification through the National FAIR program.